⚡ Est. 2024 🏆 East Africa

SCFTC & TFTC

Brewing Champions
On & Off the Pitch

Building East Africa's premier football talent, sports business, athlete representation, and community development ecosystem.

Join the Academy Explore

0 Youth Reached

0 Elite Players

0 Pro Contracts

0 Int'l Transfers

⚽

Specialty Coffee Football

Talent Club · Thika, Kenya

U7 – U20 & Senior Teams
Sports Management Agency
Coffee & Football Business
Digital Media Network

Our Foundation

Vision & Mission

Driven by purpose. Built for impact.

Mission

Identify, nurture, manage and commercialize football talent while creating sustainable opportunities for youth and communities.

SCFTC Motto

"Brewing Champions On and Off the Pitch."

Specialty Coffee

TFTC Motto

"Developing Talent. Transforming Communities."

Thika Football

Development

Football Academy

Comprehensive training and education for the next generation.

Training Programs

Football Technical Skills
Strength & Conditioning
Sports Psychology
Nutrition
Leadership Training
Life Skills
Entrepreneurship
Civic Education

Education Model

Football + Education
Scholarships
Barista Skills
Entrepreneurship
Career Guidance
Digital Literacy

Representation

SCFTC Sports Management

Professional athlete representation and commercial management.

Player Representation

Contract Negotiations
Player Transfers
International Trials
Scholarship Placement
Career Management
Legal Advisory

Commercial Representation

Brand Endorsements
Marketing Campaigns
Media Appearances
Merchandising
Image Rights Management

Revenue Model

5% Local Contract Commission
8–10% International Contracts
10–20% Endorsement Fees
Transfer Sell-on Clauses

Ecosystem

Business Ecosystem

Diversified revenue streams and community impact.

Talent Camps

Monthly talent identification camps across Kenya.

Merchandise

Jerseys
Hoodies
Caps
Scarves
Footballs
Coffee Mugs

Sponsorship

Jersey Sponsors
Naming Rights
Digital Sponsors
Matchday Partners

Coffee & Football

Matchday Coffee Carts
Fan Coffee Experience
Sports Coffee Cafes
Specialty Coffee Sales

Digital

Media & Network

Content, broadcasting, and a digital talent marketplace.

SCFTC Media

YouTube Channel
Live Match Streaming
Documentaries
Podcasts
Player Stories

Digital Talent Platform

Player Profiles
Performance Analytics
Video Highlights
Scout Access
Transfer Marketplace

Annual Events

Thika Talent Cup
Specialty Coffee Cup
Youth Championships
Women's Football Festival

Financials

Projected Annual Revenue

Scalable revenue model across the ecosystem.

Revenue Stream	Potential Revenue
Academy Fees	KES 30 Million
Player Transfers	KES 40 Million
Sponsorships	KES 25 Million
Merchandise	KES 5 Million
Coffee Business	KES 10 Million
Events	KES 8 Million
Media & Content	KES 5 Million
Digital Platform	KES 10 Million
Facility Rentals	KES 7 Million
Total Potential	KES 140+ Million Annually

Get Involved

Join The Football Revolution

SCFTC and TFTC are creating Africa's next generation of football professionals, entrepreneurs, and leaders.

Become a Player Partner With Us

Connect

Get in Touch

Reach out to learn more or start your journey.

Head Office

Thika, Kenya

Email

info@scftc.apply.co.ke

Phone

+254 707 503647

Founder

Alfred Gitau Mwaura

Brewing Champions On & Off the Pitch